That’s really all I can say at the moment. “Wow.”
I’ve already posted these stats on FB, but I’ll post them here since I know some of you don’t follow me there:
US – 4,117
UK – 30
Germany – 5
Italy – 2
To put this in perspective, last month’s promotion (which had very little planning) topped out at a little over 600 downloads in a 24 hour period, breaking into the top 100 Mystery & Thrillers list. I enlisted the help of my personal network, sending out a mass email 48 hours beforehand, blogging about it here, and using Facebook/Twitter heavily.
That was for 24 hours, in a category where ALT doesn’t really belong. Sure, it’s a thriller, but as my friend Henry pointed out, it’s more of a horror novel than a thriller novel. I decided to give it a shot, changing the categories around to Horror first, Thriller second.
But I needed a rallying point. I wanted to do something as a way of saying thanks to everyone for their support during the first promotion. I also needed to mark the occasion somehow and make it mean something. I checked my calendar, and hey, wouldn’t you know it, my birthday’s coming up. What if I gave gifts on my birthday instead of receiving them? E.g. A TLM teaser and ALT freebies?
That’s the first thing I did differently: I planned ahead. Rather than send out an email blast to my friends/family, I put down $20 and secured sponsorship on Daily Kindle Bargains, a site operated by bizarro horror author Jeremy C. Shipp. The site gets a good share of traffic, but sponsorship also includes daily tweets from the Bargains account as well as from Jeremy himself. That’s a big perk.
Retweets and Facebook shares happened throughout the day as I posted updates. This time around, ALT had over 600 downloads by the mid-Thursday. It had also broken into the top 100 horror list, putting me alongside Stephen King. The broadcast went over very well (I’ll post a link very soon), and the downloads continued to climb. By the time I went to bed very early Friday morning, there were over 1900 downloads.
When I woke, I had a message from Amelia to check my rank. ALT was #4 in the top 100 horror list. Incredible. And still the downloads kept coming. By that point I think it was self-guiding. The visibility of being on that first page was enough to sustain it, but I kept tweeting/posting anyway. Zoe Winters retweeted the book at one point, which also led to a huge boost in downloads.
ALT eventually peaked at #3 in Horror, #74 overall on Amazon. Over 4k people downloaded the book. My book.
I’m still in awe of those numbers. Just . . . wow.
Thank you so much for your tweets and shares, your likes and your blog posts. Your continued support is humbling and keeps me driven. I’ve known this for a while now, but you Readers remind me on a regular basis: I’m not doing this for myself anymore. And I’m okay with that. If it were just for me, I think I would’ve stopped a long time ago. Thank you, thank you, thank you.
Now I guess I should get back to work on that sequel, huh? I expect a lot of folks will be looking forward to it now . . .
To the future,